AR and VR Services
Interactive AR and VR
The demand for AR and VR services is developing. We are a team to deliver AR and VR services touching all verticals available in the industry. This service is trending and it has great scope in the future. We deliver various applications for Educational Institutions, Advertisements, Product Brochure, Gift & Invitation Cards and Training Hubs.
Industries using Virtual Reality
Virtual Teality (VR) is being used for gaming but VR and XR are going to shape our future in so many more ways than gaming. From healthcare to real estate, recruitment, and education, this article covers 23 industries using VR – and this is just the start.
VR is a computer-generated environment that someone can explore and interact with. A user is immersed in the environment and the brain is basically tricked into thinking what someone is seeing in the virtual world is real.
Automotive
VR allows engineers and designers to experiment easily with the look and build of a vehicle before commissioning expensive prototypes.
VR is saving the automotive industry millions by reducing the number of prototypes built per vehicle line.
Real Estate
Companies are leading the way to explore houses online and get a ‘feel’ for the space, saving time looking rounds places that might be smaller, darked, or otherwise not what you expected. You can focus your time viewing only the properties you’re most likely to love in person.
Healthcare
VR is making a significant impact in healthcare. Healthcare professionals can use VR to better prepare themselves for being in the operating theater – whether as a junior doctor explaining diagnoses and treatment plans, or an orthopedic surgeon performing surgery.
Online Retail Shop
With VR retail experiences and body-scanning technology, we will be able to try on clothes in the virtual world to see what they’d look like in person. Aa time-effective experience for shoppers, customers will know before they order whether the item fits their shape and size.
Architecture
VR is gradually changing the way that architects design and experiment with their work. VR makes it possible to see not just what a building or space will look like but how it will feel.
Architects have been using 3D models for years but using immersive tools allows them to understand and explore the space at the deepest level possible. Your Home Made Perfect, built on two rival architects showcasing designs to homeowners in VR, before they’re built in reality.
Recruitment
In the future, VR could be used to assess key skills required for a job such as decision making, for job interviews, and could even replace assessment days altogether by bringing candidates together in the metaverse.This would save both the employer and potential employee time and cost in the interview process, and even attract higher quality candidates, as Deutsche Bahn has found.
Fitness
When we first wrote this article in 2017, VR fitness wasn’t a thing – we originally had 21 industries using VR and fitness wasn’t one of them. Now, VR fitness apps are some of the most downloaded and used VR apps available, allowing you to upgrade and socialize your home workout. Two of the most popular VR fitness apps are Supernatural and Fit XR. With FitXR, for example, you join an immersive fitness club with new classes added each day, including boxing, dance, and HIIT. You can even take part in the classes live with your friends to make your workout even more fun, and mimic the social interaction of traditional gym classes.
Tourism
Imagine being able to experience a guided tour of Barcelona or Budapest from your home in California or Singapore. With VR, you can do just that. You can even take a Harry Potter tour of Edinburgh from anywhere in the world. The developments in VR for tourism enable you to try a holiday before you buy it.
Entertainment
VR is being used in the entertainment industry to heighten experiences with 360 films (Examples on YouTube) and increase emotional connection with the characters or film itself. VR could also revolutionize the way that media content is made, as companies like Flipside XR have shown. Flipside provides real-time animation and motion capture, enabling creators to built interactive animated shows or live stream animated performances via VR or more traditional channels YouTube, Twitch or Facebook live.
Wellbeing
With the rise in popularity for wellness and meditation, it’s not surprising that, yes you guessed it, you can now meditate in VR too. TRIPP are paving the way for calmer minds in VR with over 40 meditations, breath visualization, and visual landscapes. Available for VR, and coming soon for AR as well, they claim to be a ‘fitness solution for your inner self’, and what’s more calming then escaping reality and immersing yourself into a calmer physical space?
Interior Design
It’s not just the structure of your home that’s getting a makeover in VR. You can now use immersive experiences to mimic the interior design too. Companies are capitalizing on this, providing users with 3D visualizations of the interior of their home or workspace – from lighting to ventilation, color schemes, and products themselves. Platforms like this don’t just help designers and homeowners visualize the look and feel of a property- they also have the potential to drive direct sales for furniture companies like Ikea.
Education
VR could revolutionize education by enabling students to learn in an immersive, experiential way, from anywhere in the world. VR provides the opportunity to democratize education by opening up opportunities to students of all backgrounds, which may not have been possible before. For example, Victory XR has partnered with Engage to provide digital twin campuses to enable students to learn in live, interactive classes from the brightest minds in the world.
Other companies like Tech Row enable students to go on a space mission to Pluto, explore Antarctica, and experience the wonders of Machu Picchu. Field trips to the Colosseum and Ancient Rome can be completed from the classroom, and you can even be taken on a journey of the human body as a white blood cell!.
Social
VR enables people to meet in the same virtual space from anywhere in the world. Once in VR, or ‘the metaverse’, people can visit virtual cinemas, restaurants, beaches, concerts, and more together. There are several big players already building social communities in the VR space, including Meta’s Horizon Worlds and AltspaceVR. Horizon Worlds not only enables people to explore virtual worlds together, but they can create immersive content too, including VR spaces specifically for their friends and colleagues.
Art and Design
With VR, you don’t just create life-size artwork – you can be in it. You can actually step into your image and come out the other side. The most well-known application for creating art in VR is Tiltbrush / Open Brush and it’s amazing what some people have managed to paint in it. You can also draw, sculpt, create and animate virtual 3D and 2D models and sculptures with Gravity Sketch, BrushWorkVR, SculptrVR, Rebelle etc.
Sports
The way that we watch sports is already changing, with several VR companies specializing in watching live sports events. You can now watch the NBA, NFL, and other events in VR. BT Sport broadcasted the UEFA Champions League final in 360 degree VR via YouTube and the BT VR app, all for free. You could watch the game from several viewpoints in the stadium, as if you were actually there.
Companies such as Big Screen VR enable people to watch the Superbowl together in VR, and NBC announced it will live stream the opening and closing ceremonies of the Beijing Olympics in VR, as well as provide highlights for some of the events in VR. You can even host a ‘virtual Olympics watch party’ if that’s your kind of thing. This is a great way of opening up live sports events to people who can’t travel to the venue or can’t afford tickets to watch the sports in person. Instead, they can get a sense of atmosphere and presence from VR.
Gambling
Fancy yourself as a poker pro? You can play multiplayer poker in VR with Pokerstars VR. It’s just like being in a real casino where you can talk to other players and read their body language. You can plan poker, blackjack, roulette, and slots against real opponents and be in with the chance of winning money prizes.
Learning
The training industry has started to embrace the opportunities VR learning. With VR, people can learn through experience in a risk-free space; it’s consistent, affordable and scales. VirtualSpeech, for example, provides VR training for soft skills such as public speaking, active listening, and sales. They blend e-learning with practice in VR and online simulations, enabling learners to build their confidence and skills in VR environments, from meeting rooms to auditoriums.
With the experiential learning VR brings, VR training significantly increases learning retention levels PwC infamously did a study on the effectiveness of VR learning for soft skills, and found people learnt up to 4 times faster in VR.
Events, Conferences and Meetings
Since VR enables individuals to meet in places virtually, it’s no surprise that the pandemic brought a rise in VR events, conferences and meetings. Platforms such as Glue, Arthur and Meeting Room can be used to hold collaborative, interactive meetings with colleagues from anywhere in the world. You can put on your headset in London, and meet virtually with your colleagues in New York and Madrid, and connect and work with them as if you were all in the same room. With collaboration tools such as whiteboards and freehand 3D drawings, they help remote or hybrid meetings become as good as face-to-face meetings, without the time and cost needed to travel. Some people are using VR for networking and events. Educators in VR regularly host events in VR on topics including cyberbullying, storytelling, and language learning, which are available to attend in VR or desktop. By bringing people together in VR, attendees can immerse themselves in the topic and virtual space, and build stronger connections with each other compared to events via traditional video conferencing tools.
Charity
One of the best things about the rise of VR is its ability to evoke empathy. This makes it extremely valuable to charities as it can be used to increase understanding of an issue by experiencing it either in the first person or as a bystander to specific situations. People are more likely to be moved to action when they are immersed in a situation, they would otherwise not be able to relate to, or come close to experiencing. For example, in 2015, Unicef used the video ‘Clouds Over Sidra’ to double their donations towards their work with the Syrian Refugee Crisis.
Marketing
Marketing is becoming more and more about how companies make customers feel so utilizing the immersion of VR seems like a natural extension. From Topshop providing fashionistas with a front row at London Fashion Week with a VR headset, to Tom’s shoes taking customers on a trip through Peru to show where each pair of shoes they donate goes to, the heightened sense of connection through VR is sure to make you remember and connect with these brands. VR marketing is also becoming popular for universities to create virtual campus tours of universities. Princeton, Yale, and Columbia have all tried this out as a way for more students to be able to see their campus.
Recreation
Many real-life hobbies are now available in VR, and the immersive, social experience makes them all the more enjoyable and accessible. If you’re a fan of cultural activities, you can visit museums such as the Natural History Museum in London or if you’re into sports, you can play golf or football in VR. If you’re more of a thrill-seeker, you can head to Guizhou in China to VR Star Theme Park, where there are over 40 VR rides.
Law Enforcement
As with the military, police forces are using AR and VR tools from companies to train personnel in simulated scenarios complete with visual, auditory, and physical stimuli. The technologies even enable police forces to escalate or de-escalate trainees’ simulated interactions with individuals inside the virtual training environments, helping learners practice making judgment calls and critical decisions under stress.
News and Journalism
You can now watch news stories and documentaries in VR. The New York Times has already entered this space, and it’s only a matter of time before other media outlets join them. In the NYT VR app, you can experience stories rather than just listen to them, as if you were standing opposite the journalist where the story is happening.
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